Author(s)

Long Zhang

Corresponding Author

Long Zhang

ABSTRACT

The rapid development of China's inbound tourism market and the research of the consumption structure of inbound tourism are helpful to the healthy and sustainable development of inbound tourism market. This paper based on 2012 to 2014 Chongqing's inbound tourism flow statistics, the first season intensity index system into the Chongqing overseas tourist market tourism foreign exchange earnings of, analysis of the seasonal distribution of the Chongqing overseas tourist market tourism foreign exchange earnings. The study found that Chongqing's inbound tourism market, tourism, foreign exchange earnings of the tourist season for the first quarter and the second quarter, the tourist season for the first quarter and the fourth quarter. However, the overall Chongqing inbound tourism market is not obvious, the distribution of the tourist season is not obvious, the climate is less affected. In order to further attract inbound tourism market, Chongqing should strengthen the structure of inbound tourism industry adjustment, establish a good image of tourist destination, actively explore the international tourism market. Therefore, this index has certain reference function to the study of the inbound tourism market.

KEYWORDS

Seasonal intensity index, inbound tourism market, tourism foreign exchange earnings, Chongqing