Author(s)

Wei Zou, Linqi Zhu

Corresponding Author

Wei Zou

ABSTRACT

Patriotic tourism and other types of tourism have great differences, and their promotion and marketing have their own characteristics. Many promotion and marketing methods of other tourism products are not applicable in patriotic tourism. "Precision" is the promotion and marketing direction of patriotic tourism products. The use of big data analysis can greatly enhance the benefits of patriotic tourism. This paper starts with the analysis of patriotism as the theme of tourism and the purpose of precision marketing, and explores how to use big data analysis to promote the promotion and marketing of patriotic tourism products.

KEYWORDS

Patriotism, theme tourism, big data analysis, precision marketing