Author(s)

Pingfei Zheng

Corresponding Author

Pingfei Zheng

ABSTRACT

The cultivation of business English humanistic literacy under the guidance of cross-cultural communication is analyzed, and the educational mode of cultivating business English humanistic literacy is optimized. In the process of economic and trade negotiation, business personnel should pay attention to the cross-cultural differences of business English, understand the cultural etiquette of other countries, and improve the humanistic accomplishment of business English talents in cross-cultural communication. The relationship between language culture and language communication in business English under the guidance of cross-cultural communication is analyzed, and the contents of culture teaching and humanistic literacy training in business English learning is designed. Based on the analysis of common cultural conflicts in Chinese and foreign business negotiations, combined with the differences of thinking modes and business habits between China and the West, this paper puts forward the humanistic literacy education mode of cross-cultural communication in foreign-related business negotiations. As far as possible, the knowledge structure of business English humanities education will be rational, so as to enhance the students' understanding of Chinese and foreign cultures in cross-cultural communication and improve the comprehensive ability quality of cultivating business English talents.

KEYWORDS

Intercultural communication, orientation, business English, humanistic literacy, education