Author(s)

Shi Lei

Corresponding Author

Shi Lei

ABSTRACT

During cross-cultural communication, participants always misunderstand each other due to different speaking ways, expressing habits or lacking knowledge of cultural background, thus causing pragmatic failures. In order to avoid pragmatic failure, it is essential for participants to improve their cultural empathy competence, which plays an important factor in cross-cultural communication. College English is a principal way for non-English major students in independent college to learn English culture, so how to improve their cultural empathy competence in teaching appears especially significant.

KEYWORDS

Pragmatic failure, non-major students, cultural empathy competence