Research on the Commercial Value of Animated Film Evaluation in the Context of Multimedia
Download as PDF
DOI: 10.23977/emsshr.2019.055
Corresponding Author
Jin Zhengyang
ABSTRACT
Under the background of market economy, it is necessary to examine the animation industry from a new perspective, so it is required to study the commercial value of animation film evaluation under the multimedia meaning. Firstly, according to the attributes of artistic commodities, the artistic law, aesthetic value standards and ecological environment of animated films are discussed, and the realization of artistic and commercial value in animation industry is analyzed. Through theoretical analysis, it is proved that the realization of artistic value is the basis to ensure the realization of commercial value. Only by finding a balance between the two, can we realize the industrialization of animated films.
KEYWORDS
Animation industry, Business field, Animation film, Value orientation