Education, Science, Technology, Innovation and Life
Open Access
Sign In

Research on the Commercial Value of Animated Film Evaluation in the Context of Multimedia

Download as PDF

DOI: 10.23977/emsshr.2019.055

Author(s)

Jin Zhengyang

Corresponding Author

Jin Zhengyang

ABSTRACT

Under the background of market economy, it is necessary to examine the animation industry from a new perspective, so it is required to study the commercial value of animation film evaluation under the multimedia meaning. Firstly, according to the attributes of artistic commodities, the artistic law, aesthetic value standards and ecological environment of animated films are discussed, and the realization of artistic and commercial value in animation industry is analyzed. Through theoretical analysis, it is proved that the realization of artistic value is the basis to ensure the realization of commercial value. Only by finding a balance between the two, can we realize the industrialization of animated films.

KEYWORDS

Animation industry, Business field, Animation film, Value orientation

All published work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2016 - 2031 Clausius Scientific Press Inc. All Rights Reserved.