Author(s)

Yarong Jiao

Corresponding Author

Yarong Jiao

ABSTRACT

At present, with the development of economic society, higher education in China is facing the double pressure of development and transformation. Under the background of national innovation-driven development, the society demands more and more higher for students' innovation ability. Colleges and universities play an important role in the educational system of our country and play a leading and exemplary role in carrying out the idea of innovative and pioneering education. This paper briefly analyzes the concept of innovation and entrepreneurship education, points out the problems in innovation and entrepreneurship education of visual communication specialty in colleges and universities, and analyzes the teaching reform approaches of visual communication specialty based on innovative entrepreneurship concept.

KEYWORDS

Innovation, visual communication, teaching reform