Author(s)

Feng Qiangwei, Qin Qiuxia

Corresponding Author

Feng Qiangwei

ABSTRACT

The new media is a double-edged sword for college moral education. The university has realized the construction of a diversified educational resource platform with the new media as the background, but how to realize the guidance and control of the new media teaching resources becomes the educator behind its optimization. The problem is facing. In view of this, the paper comprehensively expounds the connotation of moral education in colleges and universities, explores and analyzes the opportunities and challenges brought by the new media to colleges and universities, strengthens the rational use of new media through colleges and universities, and promotes the advantages of new media. In-depth integration with college moral education, while promoting the effectiveness of college moral education, and promoting the development and progress of colleges and universities in the direction of modernization.

KEYWORDS

New media, colleges and universities, moral education, effectiveness