Author(s)

Liu Zhangfa, Tian Guixian

Corresponding Author

Liu Zhangfa

ABSTRACT

With the establishment of the green development concept in China, green finance has become the new direction of the current financial reform. Compared with urban areas, the problem of environmental pollution in rural areas is more serious, and environmental governance requires a large amount of capital investment, which cannot be separated from the support of green finance. At present, the central government proposes to implement the strategy of rural revitalization and take the road of green development. Returning to the reality, when the current rural financial institutions introduce green finance business, they will face difficulties such as insufficient value driving force, high cost of green credit investigation and scarce green talents. Therefore, the government must play the first moving role by implementing mandatory institutional change, planning out a top-level design, establishing a green assessment platform, promoting villagers' participation in environmental protection and other measures to ensure that the green financial system is fully implemented in rural areas.

KEYWORDS

Rural green finance, environmental pollution, greenwashing, urban departmentalism