Author(s)

Bing Yu

Corresponding Author

Bing Yu

ABSTRACT

China's economy is in the stage of rapid development, the economic system is constantly improving, and some new economic forms are emerging, which makes the domestic economic environment constantly changing. Accounting management is an important part of all economic activities of an enterprise. Good accounting management will promote the rational and effective development of accounting business. Under the background of new economy, enterprises need to constantly explore the innovation of accounting management to meet the requirements that the traditional accounting management cannot cope with the new economic environment, and need to continuously improve the accounting management system to enhance the comprehensive level of enterprises and enhance their competitiveness in the new economic environment.

KEYWORDS

Background of new economic, enterprise accounting management, innovative measures