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The International Spread of Chinese Wushu from the Perspective of Cultural Consciousness

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DOI: 10.23977/emsshr.2019.120

Author(s)

Chen Pengsheng

Corresponding Author

Chen Pengsheng

ABSTRACT

By sorting out the theoretical relationship between cultural consciousness and international communication, this paper explores the national cultural strategy of international communication of Chinese Wushu from the perspective of cultural consciousness. Based on the cultural consciousness of the internationalization of Chinese culture, this paper holds that "global localization" has become an important strategic concept of Chinese Wushu's foreign cultural exchange and cross-cultural communication. The strategic implementation plan of the internationalization of Wushu is the global integrated marketing communication of cross-culture, while the current strategic focus is the internationalization of Wushu's international image subordinate to the national image of China.

KEYWORDS

Chinese Wushu, Cultural Consciousness, International Spread

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