Author(s)

Li Yaoliang

Corresponding Author

Li Yaoliang

ABSTRACT

With the steady development of the economy, we-media business has been deepening into all walks of life, and advertising planning is also changing. With the help of we-media, advertising planning constantly promotes the process of reform. So, advertising planning industry can develop rapidly with the help of we-media. Consumers are exposed to a wider range of we-media contents and forms, which is both an opportunity and a challenge for the advertising industry. This paper first analyzes the characteristics of advertising planning, and then analyses the reform of advertising planning in the we-media environment. Finally, this paper proposes an innovative model of advertising planning.

KEYWORDS

The we media environment, advertising planning, reform and development