Author(s)

Wu Haiyan

Corresponding Author

Wu Haiyan

ABSTRACT

In recent years, the development of e-commerce parks economy has become an important measure of industrial restructuring in many places in China, therefore it is of great significance to strengthen the optimization of the evaluation system of e-commerce parks. This paper puts forward the problems in existing evaluation system of Guangdong E-commerce Park, and in view of these problems, optimizes the original performance evaluation system from the aspects of identifying, judging key stakeholders and optimizing the hierarchical dimension of the evaluation system, and illustrates the rationality and operability of the optimization method of the performance evaluation system.

KEYWORDS

Performance evaluation system, E-commerce Park, Design