Author(s)

Mariia Grebeshkova

Corresponding Author

Mariia Grebeshkova

ABSTRACT

Sustainability is becoming a mainstream that dictates new conditions and priorities for development to business in order to succeed. Nowadays old ways of extensive development are not acceptable, intensity is becoming a key indicator for strategic plan. Company`s lifestyle and its products must be sustainable inside and out, and also sustainable to utilize after usage. In the case study of this article is proposing a project «Alive Packaging» aimed on growing plants from waste that can decrease adverse influence of environmental problems of the world and became a powerful marketing tool to increase a company`s corporate social responsibility level in the eyes of society.

KEYWORDS

Sustainable development, corporate social responsibility, packaging