Author(s)

Xiaoqian Ma

Corresponding Author

Xiaoqian Ma

ABSTRACT

In recent years, E-commerce is developing like a raging fire, but the customer experience of online shopping needs to be improved, mainly focusing on after-sales problems, communication problems, false promotions, online fake sales, receipt problems and so on. Based on this, this paper puts forward solutions that focus on commodity quality, service experience, reduce perceived risk, innovate logistics matching, weed out the old and bring forth the new in website design, network protection and privacy protection.

KEYWORDS

Online shopping, customer satisfaction