Clothing Enterprise O2O Operation Mode
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DOI: 10.23977/icpem.2019.023
Corresponding Author
Xinmei Ye
ABSTRACT
E-commerce has experienced more and more mature development over the past 10 years. From the simple B2B, B2C, C2C model to the current C2B, O2O model, social e-commerce and small programs, the most important thing for apparel companies is O2O mode, the integration of online and offline resources, especially in important festivals such as double eleven, the major clothing brand stores have achieved the same price online and offline with the same inventory, offline trials online orders, so that consumers really understand the charm of online.
KEYWORDS
Operating mode, O2O, virtual fitting room