Author(s)

Xianying Guo, Hua Shao, Fang Jia

Corresponding Author

Xianying Guo

ABSTRACT

The enterprise’s soft power is an important part of the enterprise’s core competitiveness, and its role in the enterprise’s development is more and more important. The enterprise’s innovation capability is the growth factor of its soft power, and a key factor to affect its formation. Based on a full analysis of the connotation and denotation of the soft power, the factors that affect the formation of the enterprise’s soft power are systematically studied, the DEA method is used to evaluate the efficiency of the key factors, and the main problems during the formation of the enterprise’s soft power is identified in order to provide the basis for the enterprises to cultivate the soft power.

KEYWORDS

Soft power, innovation capability, efficiency evaluation