Author(s)

Ming Zhou, Zhaofeng Pang

Corresponding Author

Zhaofeng Pang

ABSTRACT

Based on the SCP paradigm of industrial organization theory, this paper empirically examines the interaction between the market structure and market performance of the trust industry in the western region. The study concluded that market concentration is significantly negatively correlated with market performance, and market share and firm size have a significant positive correlation with the impact of trust market performance. On the other hand, the market performance of the trust industry in the western region has a positive effect on the market structure. Finally, the relationship between the market structure of the trust industry in the western region and market performance is summarized.

KEYWORDS

Trust industry, SCP, market structure, market performance