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Influential Factors Analysis about Foreign Movies Consumption of Chinese Audiences

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DOI: 10.23977/icpem.2019.067

Author(s)

Gang Chen

Corresponding Author

Gang Chen

ABSTRACT

In past years, foreign movies are effective complement of Chinese movie market, and take a big share of total movies box-office of China. Author design questionnaire and distribute on the network, sorting out the data and preliminary screening to get first-hand information. Authors using SPSS platform for data analysis, research on factors that affect the choices of watching foreign movies, analysis and summary the preferences of Chinese audiences. The conclusions of this article show that for Chinese audiences, the most influential factor of foreign movie choices is the word of mouth; the influence of the cast is decreasing with age and education; and none of respondents choose producer as the most important factor.

KEYWORDS

Consumer decision making, Chinese audience, foreign movie

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