Author(s)

Jingdong Li

Corresponding Author

Jingdong Li

ABSTRACT

Public service advertising has always been an important window for the Party and the government to publicize the construction of national culture and spiritual civilization. For a long time, due to the constraints of operating mechanism, creative level and management policy, public service advertising in China has not played its due role. Under the background of the new era of socialism with Chinese characteristics, how to play the market function, guide enterprises to take active social responsibility and serve the public interests is a problem that the current government, enterprises and media units need to solve together.

KEYWORDS

New era, public service advertising, predicament, countermeasures