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Analysis of the Marketing Strategy for Serviced Residences in Xi'an

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DOI: 10.23977/icpem.2019.101


Yingling Sun

Corresponding Author

Yingling Sun


With the steady and rapid development of China's market economy, the competition among various industries is also increasing day by day, and the level of accommodation services in Xi'an is constantly rising with relatively steady development. This paper begins with discussing the development of the business type of the serviced residence market in Xi'an. Then, it elaborates the concept of a serviced residence and its origins, and focuses on the understanding and analysis of its problems in various aspects, such as the marketing, brands and services of the service apartments in Xi'an in marketing. Finally, this paper analyzes the marketing strategy and discusses the case of the serviced residences in Xi'an.


Serviced residence, marketing strategy, development status

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