Author(s)

Kun Zhang

Corresponding Author

Kun Zhang

ABSTRACT

With the development of Internet technology, human society has entered the era of big data. In the face of various kinds of data, the media must adapt to the new mode of information production and dissemination under the era of big data. Multi-media, to assume the function of information dissemination, at the same time, should learn to excavate data assets and enrich the data assets. Therefore, news communication must optimize the communication strategy under the era of big data. This paper first describes the current situation of news communication in the era of big data, then analyzes the challenges faced by news communication in the era of big data, and analyzes the opportunities of news communication in the era of big data. Finally, the paper tries to put forward the optimized strategy of news communication in the era of big data.

KEYWORDS

The Era of Big Data, news communication, optimization strategy