Research and Application of Operational Model in Cross-border E-commerce Based on Big Data Technology
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DOI: 10.23977/icmmct.2019.62101
Corresponding Author
Ma Guoqin
ABSTRACT
Compared with traditional e-commerce data, big data has 4V characteristics, distributed data processing and business intelligence analysis capabilities, which can improve cross-border e-commerce marketing, customer experience, commodity fidelity traceability and operational efficiency in many aspects. These are the business values of big data for cross-border e-commerce. Firstly, this paper analyses the import and export quota of cross-border e-commerce and its characteristics. Then, it analyzes the three modes of cross-border export e-commerce, such as B2B, B2C and B2B2C. Finally, this paper provides relevant Suggestions on the big data application in cross-border e-commerce enterprises.
KEYWORDS
Big data, Cross-border e-commerce, Operation mode