Author(s)

Zhitan Feng, Yanrong Lv

Corresponding Author

Zhitan Feng

ABSTRACT

As a major component of cross-border e-commerce, information flow plays a vital role in the development of cross-border e-commerce. As we all know, cross-border e-commerce is based on a high degree of information and digitalization, especially in cross-border e-commerce. Nowadays, cross-border e-commerce is getting better and better, and the amount of digital information is getting bigger and bigger. It is especially important to solve the information management and integration of cross-border e-commerce. This paper briefly introduces the cross-border e-commerce information flow concept, proposes cross-border e-commerce information flow model, and analyzes the strategies to improve cross-border e-commerce information flow, in order to promote the healthy development of cross-border e-commerce.

KEYWORDS

Big data, cross-border e-commerce, information flow, optimization