Author(s)

Yue Chang, Lixin Zhang

Corresponding Author

Lixin Zhang

ABSTRACT

Consumers are no longer satisfied with the basic use function of products, but put forward higher spiritual functional requirements such as emotional experience and humanistic care. Product style has become an important medium for consumers to communicate with designers. Similarity or difference of style has also become one of the important sources of product innovation design. As an effective competitive strategy, industrial design has received unparalleled attention in the past. The competition between enterprises is increasingly fierce, and the innovation and personalization of the products developed have become the main means for enterprises to win the market. Product life cycle and product development cycle are shortened. Customers are more eager to get customized products and services that are low cost and high quality to meet their individual needs. Large-scale customized production is diversified and customized with flexibility and responsiveness. The traditional relatively stable market is shifting towards dynamic and chaotic.

KEYWORDS

Product style, Personalization, Development cycle