Author(s)

Zhanyang Li

Corresponding Author

Zhanyang Li

ABSTRACT

With the rapid development of China's economy, the home appliance industry has also shown a growth trend. However, it is difficult for China's home appliance industry to establish itself in the international market due to its lack of core strength. Due to the continuous emergence of factors such as increasing labor costs, capital operation is an effective way out for traditional home appliance enterprises to gain competitive advantages.In this paper, Haier Group is taken as a case study and Haier's two typical capital operations are studied. The two capital operations are classified according to intangible capital operation, financial capital operation and industrial capital operation, and the market performance and financial performance are analyzed respectively, and the analysis results are compared. Then, get the conclusion that the combination of industrial and financial capital operation can better enhance the performance of the Haier Group.

KEYWORDS

Capital operation, Financial performance, Market performance