Author(s)

Guangting Xia

Corresponding Author

Guangting Xia

ABSTRACT

With the development of Internet technology, new media has gradually emerged and become a popular marketing tool. Among them, the content marketing of WeChat official account is a very important means in the communication of social platform. In order to further understand the advantages and disadvantages of the content marketing strategy of WeChat official account, this paper takes "Huawei Terminal" WeChat official account as the research object, and analyzes the marketing strategy of WeChat official account of "Huawei Terminal". Through the analysis of the current situation and influence of its official account operation, this paper finds out the shortcomings of the WeChat official account "Huawei Terminal" in the content marketing strategy, and puts forward relevant suggestions for these deficiencies. The purpose of this paper is to optimize the content marketing of WeChat official account of Huawei Terminal and provide some reference significance for other enterprises to use WeChat official account for reference.

KEYWORDS

Huawei terminal, wechat public number, content marketing