Author(s)

Anying Wei

Corresponding Author

Anying Wei

ABSTRACT

In recent years, with the rapid development and maturity of the Internet industry, more and more Internet companies have acquired M&A to seize the market, and pursue the maximization of corporate value. However, most of the current researches on M&A are aimed at traditional enterprises. Internet companies cannot fully adapt to traditional M&A theories due to the characteristics of attention economy and light assets. This paper takes Ctrip’s M&A of Qunar as an example, and explores the motivations and effects of Ctrip's M&A activities, and summarizes the problems that existed in the Ctrip's M&A activities. Finally, it puts forward some suggestions for future Internet enterprise merger and acquisition.

KEYWORDS

Internet enterprises, Ctrip, M&A motivations, M&A effects