Author(s)

Kaijie Yang, Luyun Zhang

Corresponding Author

Luyun Zhang

ABSTRACT

The development of accommodation to the personalized and diversified online short-term rental has become the trend of China's business and travel accommodation development. However, the backward situation makes the overall supply capacity of online short-term rental in China insufficient. Based on this contradiction between supply and demand, we use Porter's competitiveness theory to establish China's online short-term rental competition model, analyze the five factors that affect the competitiveness of online short-term rental, as well as explain the key issues that should be addressed and propose strategies for the development of online short-term rental competitiveness in China.

KEYWORDS

Online short-term rental, Michael Porter's theory, sharing economy