Author(s)

Xinxin Chang, Manman Lu

Corresponding Author

Manman Lu

ABSTRACT

In recent years, more and more gender issues have attracted extensive discussion in China. The popularity of “Little Fresh Meat” and the grand female drama, made many people believe that the environment of gender equality in entertainment industry is improving and the industry in general has a better environment of gender equality. This paper investigated the situation of gender equality in entertainment industry. The results indicated that entertainment industry lack of consciousness of gender equality and female employees in entertainment industry were treated unequally in both aspects of income and work opportunity. In addition, the popularity of hallyu reinforces the situation of gender inequality. Therefore, society, government and individuals should make joint effort to promote gender equality and remove sex discrimination together.

KEYWORDS

Gender Equality, Female Consciousness, Entertainment Industry, Corporate Social Responsibility, Glass Ceiling