Author(s)

Xue Yang

Corresponding Author

Xue Yang

ABSTRACT

With the development of social economy, science and technology have made great breakthroughs, and a large number of emerging social platforms have emerged in society, such as Youku, micro-blog and video websites, all of which can become publishers and disseminators of media. In the new media environment, it promotes the communication and connection of people's information, and also brings a lot of influence to college students' thoughts. The virtual websites are full of various kinds of information, which has a great impact on college students' ideology, politics, morality, values and so on. Therefore, it is necessary for relevant educators in China's universities to take effective measures. This paper expounds the basic meaning of the new media and new media environment, analyzes the current situation of college students using new media, the opportunities and challenges brought by the new media environment to the ideological and political education of universities, and discusses the strategies to improve the effectiveness of ideological and political education of college students.

KEYWORDS

New Media Technology, College Students, Ideological and Political Work, Effectiveness