Author(s)

Shan Wan, Wenjun Guo

Corresponding Author

Shan Wan

ABSTRACT

In the 21st century, Internet platform and information technology have become the key elements of the development of the dominant era, which have changed the operation mode of the whole financial market, especially the change of marketing mode. The rise and vigorous development of e-commerce has brought considerable benefits to China's national economy, greatly improved work efficiency and saved relevant costs. However, the current situation of marketing management in the view of network economy is not great. The phenomenon of transaction risk, information leakage, unfair competition and non-standard management in internet marketing is common. Therefore, this paper discusses the concept of network marketing and its basic characteristics, analyzes the current situation of the management of the internet marketing market, and puts forward the relevant countermeasures to promote the healthy development of network marketing in China.

KEYWORDS

Network economy, Marketing management, The status quo, Countermeasures