Author(s)

Ding Xiaowei

Corresponding Author

Ding Xiaowei

ABSTRACT

The difference between teaching in higher vocational colleges and ordinary higher education universities is that higher vocational colleges pay more attention to the cultivation of applied skills. Similarly, innovation plays an important role in the development of the times and the progress of society. Cultivating innovative talents is the goal of training socialist talents. This paper will analyze the problems existing in the marketing professional teaching in the current higher vocational colleges, and clearly introduce the significance of introducing the perspective of innovation and entrepreneurship into the teaching of higher vocational marketing, and give specific suggestions on the methods of training marketing professionals in higher vocational colleges from the perspective of innovation and entrepreneurship, hoping to help colleagues.

KEYWORDS

Higher Vocational Colleges, perspective of innovation and entrepreneurship, marketing, Training program