Author(s)

Yuling Wang, Rui Wang

Corresponding Author

Yuling Wang

ABSTRACT

With the new economic era, the openness of the market is becoming more and more prominent, the competitors faced by enterprises are no longer limited to the domestic industry, most of the major international brand enterprises also occupy a large number of market share. This is mainly due to the majority of domestic enterprises do not pay attention to brand management, products in the competition does not have a significant advantage, did not bring new feelings to consumers, resulting in marketing difficult to carry out. According to this paper, this paper mainly makes a detailed analysis of the brand management and marketing in enterprises based on the new economy, in order to help the enterprise achieve sustainable long-term development.

KEYWORDS

New Economy, Enterprises, Brand Management, Marketing