Author(s)

Zhou Hongtao

Corresponding Author

Zhou Hongtao

ABSTRACT

For the improvement of Shaanxi people's physical literacy and health level, it is an inevitable trend to vigorously develop the sports industry, which can not only meet people’s diversified needs for the sports, but also can further expand the internal demand, increase employment and cultivate new economic growth points, thus promoting the national spirit and strengthening the cohesion force of the county. However, in recent years, the development scale of the sports industry in Shaanxi is not large, the vitality is insufficient, and there are still many problems that need to be solved urgently. According to these, this paper makes a detailed analysis on how to develop sports industry, promote sports consumption and drive Shaanxi’s economic and society development.

KEYWORDS

Sports Industry, Sports Consumption, Economic Development