Author(s)

Liu Feng, Lan Yan, Yin Beilei

Corresponding Author

Liu Feng

ABSTRACT

In the development of rural tourism industry, the state strongly advocates the combination of government guidance and market-oriented development. The rural tourism industry has gradually established a sense of precision marketing in recent years, and in the era of "Internet +", the rural tourism industry has ushered in unprecedented opportunities for development and did a good job in the accurate marketing of rural tourism under the "Internet +" era, which can realize the brand development and agglomeration development of the rural tourism industry, and at the same time, further promote industrial upgrading and integration, and enhance product competitiveness. Based on the development background of rural tourism in Guangxi under the era of “Internet +”, this paper analyzes the problems existing in the current precise marketing of rural tourism in Guangxi, and proposes an effective strategy to achieve accurate marketing of rural tourism in Guangxi under the background of “Internet +”.

KEYWORDS

"Internet +", Guangxi, rural tourism, precision marketing