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Research on Tourism Product Design from the Perspective of Cultural Creativity

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DOI: 10.23977/iceehss.2019.074

Author(s)

Chen Rui

Corresponding Author

Chen Rui

ABSTRACT

Cultural creativity gives the tourism product a unique creative connotation and puts higher demands on its use value. From the perspective of cultural creativity, tourism products involve three fields: innovation, creative fashion and traditional handicrafts. Based on the experience of foreign cultural and creative tourism product design, this paper proposes to build an integrated comprehensive service platform for the government and related functional departments on the basis of the integration of cultural and creative tourism, construct an integrated comprehensive service platform for the government and related functional departments to ensure the smooth operation of the cultural and creative tourism product industry chain; deepen the cultural connotation of tourism products, promote the establishment of regional cultural brands of tourism products; pay attention to the emotional factors of tourists in the design of cultural and creative tourism products. The satisfaction of “uniqueness” realizes the resonance of tourism products and tourists, and inherits the excellent traditional culture.

KEYWORDS

Cultural creativity, tourism product design, regional culture

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