Author(s)

Wang Lu

Corresponding Author

Wang Lu

ABSTRACT

Since the reform and opening-up, China's TV industry has achieved rapid development. Among them, the core role of radio and television directors in TV programs is very significant, and it is an important part of the TV communication process. With the continuous development of science and technology, the way TV programs are produced is constantly evolving. At the same time, changes in the way TV programs are produced have had a major impact on broadcast television directors. This paper briefly introduces the evolution of TV program production methods, then analyzes the role and influence of radio and television directors in the production of TV programs, and finally proposes the innovation and improvement measures of radio and television directors in the new media era, in order to continuously improve the program quality and communication effect.

KEYWORDS

TV program production, radio and television director, new media