Author(s)

Li Zibo, Wu Xiaowei

Corresponding Author

Li Zibo

ABSTRACT

With the continuous development of Chinese Internet, the campus network of colleges and universities has entered a period of rapid development. With the wide coverage of wireless network, college students have already used mobile client to communicate, so the amount of public opinion information in college network has increased dramatically. On the one hand, the rapid expansion of network public opinion information provides a new way of development for ideological and political work in colleges and universities. On the other hand, it also brings great pressure to the management of network public opinion. Based on the theory of network public opinion management, this study tries to grasp the current situation of network public opinion management in colleges and universities through literature collection and empirical investigation. Firstly, this paper grasps the problems and reasons of the management of network public opinion in colleges and universities. And then this paper constructs a comprehensive management mechanism of network public opinion, with a view to improving the management level of network public opinion in colleges and universities.

KEYWORDS

Colleges and universities, Network public opinion information, Management level