Author(s)

Fan Zhijun,Xu Songjun

Corresponding Author

Fan Zhijun

ABSTRACT

Rural ecotourism is a coordinated new type of tourism that is proposed in the context of traditional tourism and rural tourism that has brought about serious tourism pollution and global environmental protection. The development of rural ecotourism is of great significance for promoting the sustainable development of rural areas in China and properly solving the "three rural" issues. This paper first puts forward the concept and significance of rural ecotourism, then analyzes the conditions of rural ecotourism development, and finally proposes different rural ecotourism development models according to the characteristics of regional distribution. It is hoped that rural ecotourism will lead to a healthy, harmonious and sustainable development path.

KEYWORDS

Rural ecotourism, development model, development measures