Factors influencing the development of agricultural products e-commerce based on the perspective of supply chain
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DOI: 10.23977/iceehss.2019.120
Corresponding Author
Jia Xinzhong
ABSTRACT
China's agricultural products e-commerce has developed rapidly, but it also faces many problems, mainly from the “supply chain horizon” of agricultural product production and circulation. In order to coordinate the development of agricultural products e-commerce, it is necessary to conduct research on the “supply chain” factors affecting the development of agricultural products based on the analysis of China's agricultural product operation mode and supply chain, systematically analyze the development of agricultural products e-commerce from the perspective of supply links, and propose a solution strategy.
KEYWORDS
Supply chain horizon, agricultural products, e-commerce, supply chain factors
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