Author(s)

Liu Lijuan

Corresponding Author

Liu Lijuan

ABSTRACT

With the popularity of the Internet, information technology has developed at an alarming rate. E-commerce has brought earth-shaking changes to people's lives. E-commerce is changing people's way of life and international trade. It created a new business model. E-commerce makes people's life more convenient and fast. People can buy anything they want on the Internet, without the restriction of time and space. Traders from all over the world who participate in trade can exchange trade online without meeting each other. So, e-commerce has brought strong impact and challenge to traditional international trade. With its unique openness, cross-regional and timeliness, e-commerce has rapidly occupied the global economic market. E-commerce has brought many changes, such as transaction mode, reduced transaction costs, increased transaction opportunities and so on. This paper first analyses the current situation of e-commerce in the new economic situation, and then analyses the theoretical impact and practical challenges on international trade. Finally, this paper puts forward some improvement measures.

KEYWORDS

Theoretic shock, Realistic challenge, E-commerce, International trade