Author(s)

Jia Lixia

Corresponding Author

Jia Lixia

ABSTRACT

In recent years, network information technology has developed rapidly, and new media technology has been widely penetrated into every corner of colleges and universities. The network platforms such as WeChat, Weibo and QQ have become the main communication tools for contemporary college students. The development of new media has provided unprecedented opportunities and challenges for ideological and political education in Colleges and universities. From the perspective of new media environment, colleges and universities lay the foundation for students' all-round development by improving their ideological and political education level. In this context, through the advantages of new media technology, how to make up for the shortcomings of ideological and political education has become the main topic of research. Firstly, this paper analyses the characteristics of the new media era. Secondly, this paper analyses the current situation of ideological and political education in the new media era. Finally, some measures of ideological and political education construction are put forward.

KEYWORDS

Ideological and Political Education, The New Media Era, College Students