Author(s)

Yang Xuedong, Du Lili

Corresponding Author

Yang Xuedong

ABSTRACT

In the new pattern of global tourism development, it is required that tourism industry should integrate with other industries to form industrial linkage effect. Among them, a new type of business is formed by the combination of "marathon + tourism". The development momentum of sports tourism has been particularly rapid in recent years. The integration of sports industry and tourism plays an important role in stimulating regional economic growth. "Marathon + Tourism" has many advantages in the development process, such as local policy support, low entry threshold, etc. But there are also various problems in the development, which hinder the marathon development and integration with the tourism industry. This paper first analyses the concept of global tourism, and then analyses the relationship between marathon events and tourism industry. Finally, some suggestions are put forward for the integration of Marathon and tourism industry.

KEYWORDS

Global Tourism Perspective, Marathon, Industrial Integration