Author(s)

Zhang Qingshan

Corresponding Author

Zhang Qingshan

ABSTRACT

Property management service is a new emerging industry in the development of modern society. With the continuous improvement of people's living standards, people's requirements are also increasing on the property management services quality, which makes the marketing strategy of modern property management services more and more important. Property management is an activity that includes management and service, while the essence of property management is service. How to do a good job in property management service marketing has become the core strategy for property service enterprises. This paper scientifically analyses the characteristics of modern property management services, and then it discusses satisfaction analysis in detail. Finally, some strategies are put forward.

KEYWORDS

Service marketing strategy, Property enterprises, Satisfaction