Author(s)

Kong Chunhua

Corresponding Author

Kong Chunhua

ABSTRACT

Since the Industrial Revolution, with the rapid development of science, technology and productivity, people's ability to exploit natural resources has increased rapidly, which is not only an unprecedented increase in wealth and economic level, but also a series of environmental pollution problems. Therefore, new energy vehicles let us see new breakthroughs in energy development. As a new industry, it can better reflect the concept of low-carbon environmental protection and green travel, while creating an environment-friendly and conservation-oriented society for us. However, whether it is the road of new energy automobile industrialization abroad or the road of new energy automobile industrialization in China, it is necessary to overcome the difficulties. At present, there are many problems, such as incompatible charging facilities, immature key core technology, inadequate development environment of new industry, and incomplete power battery recycling system. These problems restrict the development speed of new energy automobile industry in China. This paper first analyses the marketing situation of new energy vehicles in China, and then analyses the marketing environment of new energy vehicles. Finally, some feasible suggestions are put forward for the existing problems at this stage.

KEYWORDS

Marketing Strategy, Future Development, New Energy Vehicles