Author(s)

Mengze Wang

Corresponding Author

Mengze Wang

ABSTRACT

This paper chooses how to build trust relationship in social platform as the research topic, taking college students as the research object. Through the definition of trust relationship on social platform and the analysis of the elements of trust relationship on social platform, it is established that "the trust tendency of the trusting party is influenced by the environmental characteristics and the characteristics of the trusted party; Trust and be trusted individuals to further exchanges on both sides to risk identification and judgment, to determine the next trust behavior is to deepen trust or reduced even interrupt trust "theoretical framework, and verify the hypotheses by multiple linear regression.

KEYWORDS

Trust relationship, trust relationship construction, social networking platform