Author(s)

Yuxiang Liu

Corresponding Author

Yuxiang Liu

ABSTRACT

Because of its unique material and production method, Liangshan shredded beef not only loved by local people, but also become one of the important tourism goods. This paper put forward a series of exploration and marketing tactics for Liangshan shredded beef as a kind of special tourism food based on the analysis of the existing problems in the production process and the aspects need to improve from the existing production technology, and combination of the tourism consumer market investigation research.

KEYWORDS

Liangshan, shredded beef, production process, tourism food, development and marketing