Author(s)

Chunling Tang

Corresponding Author

Chunling Tang

ABSTRACT

Tourism education is an important driving force for the improvement of the tourism disciplines and the sustainable development of tourism. In recent years, the issue of tourism education has received extensive attention from the government, tourism academics and industry. Today, “Tourism Education” has become one of the most active branches of the tourism discipline and a hot research area. After the reform and opening up, China's tourism education has developed rapidly with the development of tourism. Now it has formed a multi-channel, multi-level and multi-level tourism education pattern, playing a major role in the development of tourism talent resources. However, after China's accession to the WTO, the tourism market will be fully open, and the tourism industry will face more intense market competition. The focus of competition is the competition for tourism talents, and the competition for tourism talents is actually a test for tourism education.

KEYWORDS

Tourism culture, Tourism education, Promotion, Cultural communication, Multimedia