Author(s)

YeTian He

Corresponding Author

YeTian He

ABSTRACT

Facing fiercer competition nowadays,retailers are striving to find new path as a way that could be beneficial to both brick-and-mortar retailers and online stores. The new form of retail rises in response to the proper time and conditions.According to different requirements from customers and various types of merchandise,we classify new retail into three categories,logistics-centric model,experience-centric model and omnichannel sales and discuss them separately from their backgrounds,suitable product types, characteristics and so on,Most importantly, there is a typical case analyzed corresponding to each model to help understand the deep essence lies in a specific model, so that a better vision about its concept and future could be gained.

KEYWORDS

New retail; Logistics; Experience; Omnichannel