The Effect of Emotion on Consumer Behavior in the Fan Economy
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DOI: 10.23977/icemgd.2019.026
Author(s)
Limeng Qiao, Xun Yao
Corresponding Author
Limeng Qiao
ABSTRACT
Fans’ customer behavior is highly susceptible to emotions.Emotions play an important role in the interaction of consumers and objects of interest in the fan economy. Based on the bounded rationality hypothesis of game participants, the game model is constructed by using the emotional function. On this basis, we used the dynamic system theory to dynamically replicate the equations of the general 2x2 "Eagle Pigeon" evolutionary game, analyzed the behavior of both sides in the evolution ,and got the equilibrium point between the two sides of the game to explain the mechanism of influence of emotions on customer behavior in fan economy.
KEYWORDS
Emotion; RDEU decision model; customer behavior; fans economy
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